Free-to-Play
Free-to-play (F2P) is a monetization model used by a large number of online games. Players can start without payment but may purchase virtual items or currency for progression.
The model generates revenue through optional purchases and advertising, representing over half the game industry's revenue as of 2021.
The F2P model incorporates:
- Virtual economies enabling free entry
- Virtual items and currency (some premium-only)
- Real-money transactions as primary revenue source
- Ad-supported monetization