AI Livestream- When the Clip Makes Itself: Smart Tools for the Next Creator Generation

Unknown: Welcome back everybody. You are on the Artificial Intelligence live stream. This is really a stream where we talk to builders,

Jon Radoff: founders, executives who are working on everything from building a new AI company or a division, building foundation models. In the past of this show, we've had everything from generative models, LLM companies, 3D graphics generation, 2D applications to game development, applications to the world really. We try to cover everything, I try to get smarter through this, and I do that by bringing in really amazing startup founders who I think are on to something to talk to us about. My name is Jon Radoff. I'm one of the co-founders in the CEO of a company called Beemable. We make live services and infrastructure. We're helping game developers with all the backend crap that you normally have to build yourself or depend on someone like Amazon for. We are decentralizing it and making it easy whether you're Web 2, Web 3. That's what I do. Part of that has been integrating with pieces of AI. From very early on, I've been looking at Artificial Intelligence applications, things like LLM integration, to the Beemable platform, things like graphics generation. In fact, a couple of years back, we even published a little Web 3 meets AI game where I won't say what game it's inspired from, but we have created a game called Genomon. Genomon just creates these really cool collectible monster characters as you travel a map and then it minced it on chain. We tried to throw it all together. It's a little demo project. You can actually download it online if you look up Beemable Genomon. That was my own contribution or I shouldn't say mine or CTO really did all of the actual work. I said, yeah, that looks good. But we have been dabbling in this for a while. Now, who I've also got here today is Jonah Blake. This is awesome because I have known Jonah Blake back from the days of Clubhouse. Anyone even remember Clubhouse is Clubhouse even up. I haven't logged into it in a couple of years. I don't know if Clubhouse actually exists anymore. But there was this glorious period of time in the pandemic where we just hung out and we I guess we didn't know what to do with our lives. So we just formed these channels and started talking. It was everything from game development to just hanging out. I had something called the game industry cocktail hour. And I remember Jonah was a regular participant in that. And then we went off to X, went our own ways and Jonah became a CT personality with many controversial and to me actually non controversial views. They're only controversial because people don't like to hear them actually. But Jonah has been a great participant and we've shared a lot of channels back on X, X spaces as well. But I'll let you introduce yourself. Jonah, let's just kind of start with your background. Like what brought you to this point in time? What kind of things have you worked on? And then we'll dive into your new startup, which is using artificial intelligence.

Guest: Yeah, well, thank you for having me on. I had more hair back then. I had a lot more hair. I guess I can't curse any stream. I almost said, you can't wear. I was going to say, fuck me. I'm turning 30 this year, which is a shock to me when I started Clubhouse. That was I don't know 24 or 5. Anyway, a long time. My background, I started out pretty young. I worked in eSports and eSports betting originally right out of college. I helped pass a bill into law in the state of Ohio for eSports betting around the time that passed, but was reversed. I helped a public company do this. I got my break. Prior to that, I worked in live streaming, which is actually pretty funny. So full 360. Now I'm running a live streaming company and startup. But I was working on RSS feeds, ROT and P feeds and then selling live content and then putting ad packages together with like the Ford, the PNGs, the Geico's of the world. And the whole goal of that operation and the company I worked for work with as a contractor was to assess potential sponsorship sizes, limits, ads that people who watch live events digitally could entertain or engage with Chris is good. Chris been a long time. Chris, I can see the comments here. That's good. So yeah, and then after that and the gambling, I started a small fun called Game Fun Partners about 5 million AUM give or take. It's pretty small. But it was my first fund. We did a bunch of SPVs where in Epic Games, a part of a company in Sweden among other assets done pretty well. I can't complain. And then from there, I started a little podcast on Twitter, which is called a real third web. Third web, that's actually how I got in touch with third web, the big company was they thought I was stealing in their name. We ended up becoming great friends. But I had hundreds of guests. You included John. I've had everyone from beaters of multi billion dollar banks to the Chief Strategy Officer Microsoft to the average degenerate on crypto Twitter. And by accident, I formed an agency called Real Agency because of that show where people wanted to like get my opinions and they said they would pay for it. I went from one client to the next and then I had over 20 clients did everything from tokenomics to go to market to creator acquisition to helping companies raise money. I did very well on that. And then secretly about eight or nine months ago, almost nine now, I realized that agencies are going to die completely, like go extinct. Maybe not this year, maybe not next year, maybe not even the year after, but by the end of this decade, agencies will probably go out of business. They won't exist in the way that they do today. I had this realization just, you know, we're running a very successful agency, very profitable, you know, money is good. But I just had this realization working with AI and I'm like, well, blue color work is going to be fine and executives are going to keep making money. Well, who's going to be left out and that's going to be middle managers. And by definition, the capital allocators and the good is good. Right. Those people are going to be fine. Yeah. In fact, the plumbers are going to be multi-millionaires. If I had to, if I had to redo my life, like if I were born again, I'd probably go into trade school, like quite frankly, I mean, like it's, those people are going to make a lot of money.

Jon Radoff: I'm going to take a while before the robots can just move in and do that.

Guest: No, they're not there. Like even if it happens in 20 years, there's still 20 years of career that you can build that's still 20 years of making real money.

Jon Radoff: But, um, you'll be so rich by then, the be the owners of the robots anyway and their business.

Guest: They're still going to have to, they're still going to have to legally manage them anyway. There's someone's going to sign off and say this bot is maintenance appropriately. You're not going to let a bot do heart surgery if there's not a technician who has knowledge and cardiology and robotics. Like that's going to be a multi-million dollar a year job itself.

Jon Radoff: But Jonah, click on the agency's going out of business to just tell that thesis before we get into your startup because it sounds like it's a big part of.

Guest: That's why it's why I decided to do this because my thought was if I don't do this, someone else will because that's how businesses doggie dog, right? It's pretty simple. The best agent is now the algorithm, right? Like maybe not for Twitch, which is why we're building this and maybe not for kick or other live streams where discovery is still very unoptimized. If you want the best content, you're probably going to find that on tick talk, let's say 80% of the time, 70% because the algorithm is so good that it knows what you want before you even thought about it. Right? It's the same thing for every other platform. Everyone else has copied tick talk into doing this carousel, you know, buffet of content mode. And that kind of leaves like, okay, well, now agencies don't handle discovery. So maybe they handle deals. And at the top tier, like the point 1% of creators that is still going to be the case because they're very custom deals. But for the average creator, you've got tick talk shop, you've got like 20 other marketplaces that are self serve. And now you can use a marketplace to directly get paid and work with content in web too. And so, okay, well, now agencies don't handle the deal so much.

Unknown: So, okay, do they handle live events? Well, not really because those agencies are now content creator networks phase clan, you could argue as an events business, actually.

Guest: Like you can argue amp is an events business, right? What is Kai Sinat or phase banks do they hold parties, they hold events that was dollars. And so now you're you're there's there's very few things within the business of agency that isn't already caught out by some other direct party that already has the other services that you don't. And so, you can either wait for that to eventually consume you and you get absorbed by another operation that's not an agency or you're at the top 1% like a CIA or a night media or you just wait to die or you pivot. So, for me, yeah, I'm making over seven figures a year, it's a great business, very happy. But I can see in the next three years that those revenues are going to decelerate very quickly because if I do content marketing for a living, AI is doing a lot of that. So, the company that I've built, we spent the last eight or nine months building is our own custom algorithm, our own proprietary algorithm for live streams. That is not dependent on Twitch, not dependent on kick, not dependent on any of them, but does operate on top of them. So, in many ways, we actually help them grow. We're not parasitic in the sense that we take from the ecosystem. In fact, we're building a tool that makes their ecosystem even better. So, what we've done is we've created a live stream algorithm that is canvassing your category. So, let's say, Jon Radoff, what's the game you like as an example?

Unknown: Baldur's Gate 3.

Guest: Okay, perfect. Let's say that you want to be a content creator and you want to use Twitch and you want to stream Baldur's Gate 3. So, what you're going to do is you're going to do a category, the Baldur's Gate 3 category, because every game has a Twitch category, there's no cost to that.

Unknown: Twitch does that for indexing. So, you're going to stream on Baldur's Gate 3. And there's a couple of options for you to grow as a creator.

Guest: Either one, your Asman Gold, which is like super outlier, on the fringe, very political, says things that can be outlandish, but sometimes agree upon. And you've been around for like 20 years. That's one option, right? And that's like the really hard path. There's only one Asman Gold, right? So, the next option that you have is, okay, I'm going to join a creator organization. That's certainly an option if you're growing, but you're very dependent on if the other creators want to work with you, want to talk with you, want to discover with you.

Unknown: This how most IRL creators grow is they join organizations to get, I'm reading some of the comments to quite funny, to get like buffer.

Guest: Yes, that is the code. But the new option is without spending any real money, I have a score that's watching you in real time. It takes your chat log. It takes what you're saying live on stream in real time. It takes the audio sound like one of the decibels. It takes a bunch of other factors into our equation, and we call it a hype score. And when John gets killed by a bear, and Baldur's gate three, and he screams, but into the mic by accident, the AI is recognizing that shows that your threshold surpass the number that we put on there. And then the AI is interacting with the twitch, the twitch API, and then clipping that content for you and delivering it right into your inbox. And it won't just do that for twitch. It's going to do that for many apps. We've already talked to a bunch. But this means you're saving thousands of dollars a month on editors. You're also generating like 700 clips a month that under a dollar per clip, which is like even even Filipino and Indian workers can't compete with that. My AI can compete with Southeast Asia work. And the reason I say that is most editors are from Southeast Asia because they're really high quality and they charge less. So I can go into it, but we built an algorithm where we can build a number of creator economy products on top of it with AI doing automation.