Higgsfield

Higgsfield is a San Francisco company that runs a generative video platform for creators and marketers. Rather than competing mainly on its own video model, it aggregates other companies' leading models, including ByteDance's Seedance, Kuaishou's Kling, Google's Veo and Gemini Omni, and Alibaba's Wan, behind presets, character tools and app-like studios for ads and social content. It is one of the fastest-growing companies in AI video: in August 2026 it raised a $400 million Series B at a $5.4 billion valuation, with reported annualized revenue of $500 million to $700 million, depending on the outlet.

Company

Higgsfield was founded in 2023 by Alex Mashrabov, formerly head of generative AI at Snap, and AI researcher Yerzat Dulat. Mashrabov had joined Snap when it acquired his earlier startup, AI Factory, in 2020. Higgsfield launched publicly in April 2024 with an $8 million seed round led by Menlo Ventures and a mobile app, Diffuse, that turned text descriptions or selfies into short videos. From the start it described itself as "mobile-first, social-forward", aimed at everyday creators rather than Hollywood. Its valuation rose from $1.3 billion in January 2026 to $5.4 billion in August, in a round reported to include DST Global and Goldman Sachs. It claims more than 25 million users.

Products as of October 2026

• A model menu. Seedance 2.5 and 2.0, Kling 3.0, Veo 3.1, Wan 2.6, xAI's Grok Imagine 1.5 and Gemini Omni Flash, among others, chosen per job.
• Its own image models. Soul 2.0, and Soul ID for keeping a character consistent across images and videos.
• Studios and presets. Popcorn storyboards of up to eight consistent scenes, Cinema Studio 4.0 for camera and shot design, and studios for lip-sync, AI influencers, fashion, ads and marketing. Tools such as Genjutsu (motion transfer and object swaps) and Katana (one-command edits) extend into light editing.
• Agents. An agent product called Supercomputer, plus an MCP server, a ChatGPT plugin and a command-line tool (see MCP).

It sells tiered subscriptions (Basic, Pro, Ultimate and Creator) plus Team and Enterprise plans. Its Team plan page says it is aligned with SOC 2 and ISO 42001 and compliant with GDPR, and its Enterprise page claims use by 390 of the Fortune 500; those are company claims, and "alignment" is not an audited report. Higgsfield says content moderation is applied per model, with policies that vary by model.

How It Compares

Higgsfield's bet is that most creators want a result rather than a model, and that an aggregator can adopt each new leading model faster than any model-maker can train one. Runway, its closest rival by valuation, makes the opposite bet: it trains its own Gen-4.5 and Aleph 2.0 models and wraps them in professional editing tools, though it too now hosts dozens of third-party models. The two share much of the same model menu, so the choice turns on workflow: Higgsfield for fast, preset-driven social and marketing output, Runway for editing footage and professional post-production. Other platforms have moved the same way, among them Pika, which relaunched in September 2026 as a multi-model suite, and HeyGen, which bundles third-party video models in its Pro plan. Because Higgsfield routes to many models with different terms, enterprises should check each underlying model's rules on likenesses and disclosure (see deepfakes and AI content labeling). See Higgsfield vs Runway, text-to-video and the creator economy.