Phygital

Phygital is a portmanteau of "physical" and "digital." It refers to the integration of digital functionalities within physical experiences—a process that creates a hybrid experience bridging the digital world and physical reality.

By definition, the metaverse is a phygital experience in itself. It combines real and virtual experiences, providing unique and interactive experiences for users.

Phygital Products combine physical-digital offerings whose components are linked together using NFTs, enabling new retail and distribution models.